what should i sell is a common question for anyone considering starting an e-commerce business. The answer depends on factors such as personal interests, market demand, and the level of competition in the desired niche. The most successful sellers focus on products they are passionate about, while also ensuring there is a viable market for their goods. Tools like Amazon’s Best Seller List, Jungle Scout, and Helium 10 can provide insights into trending products and profitable niches. Researching what consumers are buying, coupled with a solid marketing strategy, is key to selecting the right products.